Social Media Trends

Labubu Doll: Viral Toy with a Dark Twist

Cute and realistic Labubu Doll with fluffy ears and a mischievous smile, standing beside other doll

What even is a Labubu Doll? If you’ve spent more than five minutes online this year, chances are you’ve seen a Labubu doll. Maybe it popped up on your For You Page, or a friend flexed their latest blind-box unboxing. With its toothy grin, giant ears, and slightly sinister charm, Labubu is the doll that’s dividing the internet in 2025.

Designed by Hong Kong artist Kasing Lung and released by Pop Mart, Labubu belongs to a series called The Monsters. It’s cute, it’s creepy, and somehow… It works. Like Billie Eilish showing up to the Grammys in slime green or Lady Gaga wearing meat to the VMAsit shouldn’t make sense, but it does.

Why Is Everyone Obsessed?

Here’s the thing: Labubu isn’t just a toy. It’s a cultural moment.

Much like how Rihanna redefined beauty standards or how BTS turned K-pop into a global phenomenon, Labubu is challenging what we think a “cute toy” should look like. It’s not soft or smiley, it’s chaotic, bold, and full of mischief.

Collectors treat it like a fashion statement. Artists admire the design. TikTokers love the mystery behind the limited drops. And let’s be honest half of the obsession comes from not knowing what you’ll get until you open the box.

What’s Labubu Going for These Days?

While Labubu dolls are usually priced under $20 at retail, their resale value is a whole different game. On collector marketplaces, some limited editions go for $200 to $800+ depending on rarity and condition.

There are even collectors paying over $1,000 for exclusive artist-signed editions.

It’s giving Kylie Jenner handbag collection energy only pocket-sized and a lot more mischievous.

The “Dark Energy” Debate

But not everyone is loving the Labubu hype.

On Reddit, TikTok, and even Christian forums, people are sharing unsettling stories. Some claim the doll made them anxious. Others say they started waking up at exactly 3:14 AM after placing it near their bed. A few even compared it to Pazuzu, an ancient demon from Mesopotamian lore.

“The first night I brought it home, I had the most vivid nightmare of my life,” one user posted.

“The doll looked like it had moved an inch closer every morning. I threw it in a box.”

And just like that, Labubu went from art toy to urban legend.

Is It Really Cursed, or Are We Just Paranoid?

Let’s be real this isn’t the first time a toy caused moral panic. People once said Furbies could spy on you. Ouija boards were once banned in homes. Even Pokémon got flak in the ’90s for “dark symbols.”

Labubu’s design comes from Nordic folklore and fantasy, not evil spirits. The sharp teeth, weird proportions, and chaotic energy? They’re all part of the vibe. Think Tim Burton meets forest goblins with a dash of punk rock.

If we feared everything that looked different, we wouldn’t have icons like Doja Cat, The Weeknd, or Zendaya, who constantly push creative boundaries.

What the Fans Say

Not everyone is scared.

For every Reddit thread warning about curses, there are hundreds of fans showing off their collections online proudly lining up rows of Labubus next to Bearbricks, Funko Pops, or even anime statues.

“It’s ugly in the best way.”

“My Labubu gives chaotic good vibes only.”

“It’s like if Billie Eilish had a plush version of her alter ego.”

The Rihanna Effect

You know how Rihanna doesn’t follow trends when she creates them? That’s exactly what Labubu is doing in the toy world.

It’s not here to fit into your idea of “adorable.” It’s here to mess it up, dance on top of it, and smile wickedly while doing it. The more people call it cursed, the more others want it.

The result? A fandom that’s growing faster than a SZA album drop.

So… Should You Be Worried?

If you’re superstitious or sensitive to spiritual energy, maybe don’t sleep with Labubu staring at you. But there’s no proof this doll is cursed, evil, or haunted. It’s a toy. A brilliantly designed, slightly chaotic, conversation-starting toy.

The fear? Mostly internet hype.

The fandom? Very real.

The impact? Massive.

Final Thoughts: More Than Just a Toy

The Labubu doll is the weird kid on the playground, the one you were told to avoid, but secretly admired.

It challenges what “cute” means. It blends fantasy, chaos, and a dash of fear into something unforgettable. And like every icon that made us uncomfortable before making us obsessed whether it’s Marilyn Manson, Rosalía, or even Megan Fox Labubu is doing exactly what great pop culture does:

Make you feel something.

Dani

Dani

About Author

Passionate about decoding global events, digital strategy, and emerging technologies, this contributor explores how conflict, power, and innovation are shaping the world today. With a focus on geopolitics, AI, cybersecurity, and SEO trends, the work aims to simplify complex issues for a fast-moving digital audience. Each article is grounded in research, real-world developments, and a commitment to clarity connecting international headlines with the digital forces driving them.

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